Campaign & Journey Platform
Backend services powering marketing journeys at scale, with data-driven workflows and performance-focused APIs.
I’m Yassine — a backend-focused software engineer working across distributed systems, cloud infrastructure, and the messy details that make software reliable in production.
$ whoami
backend engineer / systems thinker / lifelong learner
$ focus --current
distributed systems · cloud-native services · reliability
$ _
Backend services powering marketing journeys at scale, with data-driven workflows and performance-focused APIs.
Real-time shopping capabilities, including media processing and event-driven coordination for live commerce.
A small self-hosted cluster for learning platform operations, deploying services, and debugging real infrastructure.
Professional work is summarized at a high level; confidential implementation details stay confidential.
Building backend services for an e-commerce customer communications platform spanning email and notifications.
Worked on high-throughput marketing platforms and live-shopping infrastructure, from backend APIs to cloud services.
Developed backend services for a marketing platform serving approximately 35 million customers and handling millions of requests per hour.
Developed cloud-based live-shopping features and streaming infrastructure using AWS, FFmpeg and WebSockets.
Built and optimized data-intensive applications and services for web data collection and processing.
Took on technical leadership responsibilities alongside hands-on application development.
Developed and maintained software according to functional requirements and customer needs.
I enjoy understanding the whole system: how requests move through services, where bottlenecks hide, how failures propagate, and what makes a deployment predictable.
I care about clear trade-offs, boring reliability, maintainable designs, and solving the actual problem instead of adding complexity for its own sake.
Open to conversations about backend engineering, distributed systems, and interesting technical challenges.